How we started

Juan Cisneros immigrated to the U. S. from Jalisco, Mexico when he was just 16 years old in 1982 for a chance to have a better life and more opportunities.

He started working in the fields of Santa Maria, California in 1986. Shortly, in 1989 he started farming a small plot of 8 acres of strawberries.

Each year he’s increased his acreage more and more. He expanded to growing squash, chili peppers, bush berries, and peas as well.

As Juan Cisneros’ passion grew for farming, so did the business. His biggest motivation has been his kids. Better Produce Inc was established in 2006.

Better Produce Inc is a family-owned and operated grower-shipper in Santa Maria, California. Currently selling over 2,000 acres of fresh strawberries, chili peppers, squash, and snap peas.

The Better Produce team carefully chooses the best-tasting varieties and quality produce to provide the best for our valued customers.


Better Produce, Inc is constantly seeking ways to reduce our carbon footprint and impact on the environment.

Every day, we strive to find the best solutions for reducing water consumption and improving air quality.

Better Produce, Inc practices sustainable water management by using drip irrigation ensuring our fields have no sprinkler run-off.

We are almost 50% organic. The organic movement reduces pollution due to the lack of pesticides.

Better Produce, Inc uses pollinators (bees) to help reduce pesticides on our organic fields.

Better Produce, Inc has mustard plants used as a bio-fumigant to help reduce the amount of pesticides used.


ReadyCycle packaging is used for our organic strawberries, organicraspberries, and organic blackberries. ReadyCycle is the first 100% sustainable packaging in the market for produce like strawberries, blackberries, blueberries, and raspberries.